Consumer trends

Our innovation is based on a category marketing approach, where we try to understand how consumers and shoppers interact with the entire bakery category, as well as close monitoring of consumer markets worldwide. Take a brief look at the five key factors shaping consumer attitudes across the world.

Health
It goes without saying that food is closely related to health. The increased attention to nutrition, healthcare and increased life expectancy. Yet at the same time, allergies and obesity are on the rise. In response to these trends, Puratos has developed a full range of healthier products, including diet lines.

Convenience
In many parts of the world, changing family structures and consumption habits result in less and less time to prepare meals and to eat. Yet, taste expectations remain high. We therefore work with our customers to develop product concepts and packaging that fulfil this particular combination of needs.

Pleasure
People are more ready than ever to branch out and try new foods from other cultures. Puratos' presence in more than 100 countries gives us unparalleled resources to draw on - to help our customers anticipate or even create new trends.

Taste
Taste has always been a personal thing. It changes from person to person and from country to country. But with our sensory analysis laboratory, we have developed an effective tool to measure taste objectively.

Food safety
The food industry, like many others, is globalising. Supply chains have grown more and more complex and long. Puratos has therefore put the most reliable system possible in place to guarantee the quality and safety of the entire chain. The highest level of quality assurance standards and traceability are the cornerstones of our food safety programs.