Food Industry Market Data
According to our latest findings in consumer trends, our market is dominated by expectations like taste, health, convenience, indulgence and multicultural origins. Providing effective answers to these expectations form the basis of our R&D efforts.
We also keep track of changes in the retail and distribution world such as bread sales in petrol stations and convenience stores. And we pay attention to industry consolidation such as the wave of merger activity in supermarket chains.
New trends in packaging and merchandising innovation are also part of our analysis programmes.
Screening the market
Through our network of subsidiaries and partners in over 100 countries worldwide, we can identify the latest trends at a very early stage. We have frequent contact with more than 100,000 customers: artisans, supermarkets and industrial concerns. On top of this day-to-day contact, we have constructive dialogues with trade organisations and other food industry stakeholders.
Market intelligence
Market intelligence helps to line up solutions with consumer demand. By analysing the market in various ways, we want to contribute to the aim we share with our customers: the development of their business.
Category Approach
Puratos UK recently commissioned fundamental qualitative research into the UK bakery category, so as to enhance its understanding of how consumers structure and shop the category, and knowledge of what drives their purchase decisions.
This new category approach means that rather than just going to a customer and presenting a range of products, we can actually present new product ideas backed with a clear and well-researched rationale for what will drive the consumer to make that all important purchase decision. It all makes for a powerful proposition; one that will help our customers to identify opportunities and bring the right products to market in the most efficient way possible.