Belcolade unveils new packaging and pack sizes
Belcolade, the authentic Belgian Chocolate is sporting a fresh new look as part of a 6.5 million euro brand drive for 2005.
The new packaging, which coincides with the launch of new 1 kg, 5 kg and 20 kg pack sizes, offers improved functionality and performance and enable customers to easily differentiate between the dark, milk and white chocolates available, thereby helping to remove some of the hassle from stock management.
Belcolade chocolate is made from a blend of the finest cocoas and pure cocoa butter - and nothing else, has long been the hero among those who know their chocolate and with sales continuing to rise across all sectors it is time for a more stylish and modern look.
Featuring a new strap line 'The Real Belgian Chocolate' which reinforces the brands authenticity and heritage, the new design uses simplified graphics to make it easier for bakers, pastry chefs and chocolatiers to determine chocolate type, viscosity, storage conditions and so on.
The new style packaging has been uniquely developed with an eight layer material that delivers significantly extended shelf life- better than anything else on the market.