1 bus, 1 location, 5 days, 2000 giveaways, 23 different samples, 122kgs of chocolate... Sensobus does Birmingham!
30 October 2009
Following some very successful bread and cake profiling sessions on the old Sensobus (RIP) in Milton Keynes and Manchester over the last couple of years, to launch the brand new 17m, double decker articulated lorry Sensobus and continue our consumer research – what better way than to test chocolate?
Following some very successful bread and cake profiling sessions on the old Sensobus (RIP) in Milton Keynes and Manchester over the last couple of years, to launch the brand new 17m, double decker articulated lorry Sensobus and continue our consumer research – what better way than to test chocolate?
People from all ages queued excitedly to take a look at the brand new sensobus and take part in the chocolate tasting. Fully equipped with a waiting area, 6 computerised tasting booths and even its own kitchen.
Spread over 5 days, averaging 300 people a day Puratos were able to gain some very valuable insight to why people eat chocolate and consumer preferences of white, milk and plain chocolate.
Results are now being analysed by the highly skilled sensory analysis's team at head office in Brussels, ready to be used soon.
Look out on this website to see if Sensobus will be in your area soon