New Lunchtime or Anytime cake recipes from Puratos

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16 May 2004

With the launch of our new "Lunchtime or Anytime" recipe guide, it's never been easier - nor more rewarding - for bakers to create quality cakes for every taste and occasion.

Developed for use with its Satin Crème cake mix range, the new nine-recipe guide from Puratos will help bakers boost customer spending both at lunchtime and throughout the rest of the day. Our new "Lunchtime or Anytime"

cakes are perfect for those with a taste for something sweet and scrumptious with their lunchtime sandwich or roll. Light, moist as well as easy to hold and eat on the go, the only problem customers might have is deciding which one to chose - or perhaps making it out of the door without stopping to tuck in!

As the name suggests, our Lunchtime or Anytime recipes offer bakers sales opportunities throughout the day, not just during one or two key trading hours. Our Pecan Coffee Muffin, for example, will soften any customer's journey to work; Toffeenana offers a tasty treat for kids heading home from school; while our rich and sophisticated Triple Chocolate cake is just perfect for anyone entertaining family and friends.

To support the launch, Puratos has created a free POS pack which includes the new Lunchtime or Anytime recipe guide, as well as eye-catching product tickets (complete with mini stands) to highlight each recipe's fun and exciting name - such as Mighty Slice and Citrus Explosion!

Lunchtime or Anytime offers lots of great new sales opportunities from just a handful of recipes, together with the superior, longer-lasting freshness that bakers have come to expect from our Satin Crème cake mixes.