Puratos' New Corporate Identity
3 January 2005
Puratos introduces it new corporate identity, highlighting its position as the "Reliable Partners in Innovation" to bakers, confectioners and chocolatiers.
Puratos introduces it new corporate identity, highlighting its position as the "Reliable Partners in Innovation" to bakers, confectioners and chocolatiers.
Our new identity symbolises the business today, specifically the closer working relationships we enjoy with our customers, and how together we develop unique and original ingredients, technologies and solutions that they can depend on and trust. In other words, how we've become their Reliable Partners in Innovation.
The new identity also features a unicorn motif, which mirrors the core values of the company, as well as the focus it brings to meeting its customers' needs. The unicorn is recognized as a sign of good virtue and integrity, which are values we hold dear. It also denotes insight and knowledge, and here reflects our understanding of what drives consumer choice; for example, how greater value is being placed on quality, taste, health and convenience.