What’s Hot for Spring & Summer 2027

As the days grow longer and warmer, consumers crave flavours that feel light, vibrant, and full of life. Spring and summer are all about indulgence with a refreshing twist – think bright citrus, juicy berries, and floral notes that evoke the outdoors.

At Puratos UK, we’ve identified the flavour trends that will define patisserie and bakery menus next season. From nostalgic British favourites to tropical escapes, here’s what will inspire your creations in 2027.

Fruity flavours remain the heart of summer indulgence, but they’re evolving to meet consumer demand for sophistication and storytelling. British Strawberry continues to dominate, but this year it’s all about elevating the experience through creative pairings and premium touches.

• Strawberry & Rose brings a romantic, floral elegance perfect for afternoon tea menus.
• Strawberry & Elderflower taps into the botanical trend, offering a refreshing twist for lighter desserts.
• Strawberry & Shortcake or Cream keeps tradition alive but with a modern presentation.

Meanwhile, Blackcurrant is enjoying a renaissance. Its nostalgic appeal resonates with consumers seeking comfort, while its bold, tangy profile feels contemporary when paired with vanilla or citrus.

Consumers are looking for escapism and vibrant flavours that transport them to exotic destinations. Tropical notes deliver exactly that, making them ideal for summer menus.

• Coconut offers creamy indulgence and versatility, pairing beautifully with strawberry or lemon for layered flavour experiences.
• Mango & Passionfruit remains a strong favourite, moving from niche to mainstream thanks to its bright, juicy profile.
• Pineapple & Ginger introduces a playful twist, embracing the growing “swicy” trend (sweet & spicy) that’s gaining traction in patisserie and beverages.

These flavours are perfect for chilled desserts, mousses, and layered cakes that feel light yet luxurious.

Floral flavours continue to rise as consumers seek elegance and sensory experiences. They evoke nature and seasonality, making them ideal for spring and summer.

• Elderflower, Rose, Jasmine and Lavender are leading the way, offering delicate aromas and a sense of occasion.
• Pairings such as Elderflower & Pear, Strawberry & Rose, and Lemon & Lavender create desserts that feel refined and Instagram-worthy.

These flavours work beautifully in creams, glazes, and infused syrups, adding a premium touch to patisserie.

Citrus flavours are synonymous with freshness and energy, making them a natural fit for warmer months. This year, the focus is on rounded, aromatic profiles that balance tartness with complexity.

• Lemon & Elderflower remains a favourite for its light, floral brightness.
• Bergamot adds sophistication, perfect for upscale patisserie.
• Yuzu, now mainstream, offers a unique, aromatic citrus note that elevates any dessert.
• Raspberry & Lemon proves a traditional favourite for it's well-paired flavours and bright and fragrant colours. 

These flavours shine in tarts, curds, and layered cakes, delivering a refreshing finish that consumers crave in summer.

Consumers are increasingly drawn to flavours that feel familiar yet exciting. Heritage-inspired desserts offer comfort while allowing for creative reinvention.

• Rhubarb & Custard is making a comeback with modern interpretations:
  • Roasted Rhubarb with Vanilla Custard Cream for depth and indulgence.
  • Rhubarb Ripple Cheesecake for a playful twist.
  • Rhubarb & Almond Frangipane Tart for a sophisticated take on tradition.

These flavours tap into emotional connections while offering a premium experience, perfect for bakeries looking to blend nostalgia with innovation.

Honey continues its evolution from a cupboard staple to a hero ingredient, prized for its natural provenance, versatility, and depth of flavour. The rise of Hot Honey adds a modern edge, tapping into the growing appetite for “swicy” profiles that balance gentle heat with rounded sweetness.

• Hot Honey & Peach pairs mellow warmth with juicy freshness, ideal for late-summer bakes and desserts.
• Honey & Pistachio delivers richness and texture, offering a premium, indulgent flavour combination.
• Honey & Orange Blossom delivers elegant floral aromatics balanced by soft citrus, elevating spring and summer creations with a Mediterranean feel.

These flavour pairings perform beautifully across pastries, cakes, drizzles, and inclusions, lending themselves to both artisan and mainstream applications. Honey-led profiles feel familiar yet innovative - provided the heat is carefully balanced to let the natural sweetness shine.