The coronavirus outbreak had a profound impact on consumers, changing how they live, what they eat and how they purchase. To understand these changes in behaviour and to offer our customers in-depth insights, Puratos is conducting consumer surveys around the world to discover how bakery categories will need to adapt and evolve to meet future consumer needs in the ‘new normal’.
Product preferences are evolving and the crisis is expected to boost sales of products which are:
Affordable, as one out of two families will pay more attention to the amount spent on food.
Purchasing behaviours are also changing, and online is expected to continue attract more bakery shoppers after the crisis.
49% agree that all stores & restaurants should be able to deliver at home
While staying at home during the lockdown, 56% of British consumers were home baking.
Home bakers use mixes (39%) and/or bake from scratch (81%) and prefer to purchase their ingredients in supermarkets.
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