Puratos Launch NEW Satin VEGAN

Satin Vegan Cake mix - same great creme cake mix - but VEGAN!

25 Jan 2018

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According to The Vegan Society one in five consumers are actively reducing their meat intake and  overall the society says that there has been an increase of 360% of veganism in 10 years, with “Veggie comfort food" rising by an astounding 336% in 2016 alone.  At Puratos we recognise the value to our customers of this growing trend and that following a vegan diet doesn’t mean going without great tasting food of any kind – including cake! 

We believe that vegan consumers should have the right to delicious patisserie and bakery ingredients without any compromise in taste and texture, which is why Puratos has launched two new Satin Vegan Cake Mixes, to complement our existing Satin range that has been delighting customers for 25 years.

Puratos UK originally launched the Satin brand with plain and chocolate crème cake mix and over the years new flavours and textures have been introduced, which are still available today. With all our products health, freshness and taste are a priority and Satin Vegan Cake Mix range is no different. These great tasting cake mixes are available in chocolate and plain flavours and deliver a moist cake with a short bite which everyone will enjoy!

These Satin vegan mixes deliver great value for our customers. They just need the addition of soya milk, water,  vegetable oil & glycerine and as with the other mixes in the Puratos Satin range are very tolerant and robust and can easily be adapted, allowing the baker to make all styles of cake.

With retail and restaurant establishments such as All Bar One, Pret A Manger, Zizzi, Wagamama Waitrose and the new Tesco ‘Wicked’ range to name a few, focusing on products being designed to cater for the vegan market, the bakery sector cannot afford to miss out.

In a recent study by The Vegan Society nine out of ten vegans said they want more grab and go options. Using the Puratos Satin Vegan Cake Mix there are a host of recipes that can be made, from muffins to cake slices to biscuits and cookies, complimented with the Puratos vegan friendly Real Belgian Chocolate, fruit toppings and fillings. For recipes and more ideas that your customers will love please email info_uk@puratos.com or visit www.puratos.co.uk

Satin Vegan Cake Mix Plain and Chocolate will be the first launch in our vegan range with more to follow. Please contact 01280 822860 details.

"There has been a 185% increase in the number of vegan products launched in the UK between 2012 and 2016" Mintel