Wholegrains & seeds UK consumer research

Discover new consumer insights from Puratos UK

Wholegrains and seeds have long been confirmed as power ingredients for their taste, texture and many health benefits. 

In recent years, they have enjoyed increased salience as consumer demand for healthier food became more accessible & front-of-mind. 

Our research helps you to:

  • Define NPD focuses. 
  • Understand purchase drivers and barriers. 
  • Identify consumer preferences. 
  • Profile category buyers. 

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