Sensory analysis lab service on wheels

How do consumers evaluate your products? With the Sensobus service we go looking for the answer to this question by detecting consumer preferences close to point-of-sale. You may take this quite literally. As a fully-equipped sensory analysis lab on wheels, the Sensobus can travel to any consumer shopping destination to interview up to 300 potential customers per day

Designed to find out how consumers evaluate products and shed light on their preferences, the Sensobus will bring you that one stop further to help translate these preferences into business opportunities.

What's in it for you?

  • Use the Sensobus to test taste preferences, pricing, packaging and communication concepts with your chosen target audience.
  • Get a representative sample of consumers recruited on an intercept approach.
  • Benchmark data results to industry specific insights gained from over 100.000 consumers. 
  • Make market-savvy decisions to accelerate the potential of your products within the food and beverages industry.
  • Perform a full preference modelling by combining the sensobus with an expert panel.

Contact your local Puratos representative to check about the availability of a consumers sensory solution in your country.

Book the sensobus for your project

Fill in the request form and our team will contact you for an online kick-off session.

We will align on research scope, project objectives, survey content, ideal outputs, and timings. 

Sensory Analysis

Sensory Analysis allows to translate consumer wishes, perception and preferences into recipes and process specifications.

Taste Tomorrow

Discover new business opportunities with the latest global and local trends that Taste Tomorrow offers.

Contact us

Looking to contact one of our local Puratos representatives? Get in touch!