Taste Tomorrow

Making the future of food a reality today

(Health-) conscious consumption, plant-based craftsmanship,... consumer behaviour is constantly evolving. 

That's why over 10 years ago, we developed our own consumer research initiative called Taste Tomorrow. We track local and global consumer behaviours, attitudes and choices, using a combination of interviews and semantic AI technology. This allows us to keep track of the evolution of trends and reveal new ones in bakery, patisserie and chocolate.

 Moreover, all the data we collect is supported by our global trend-spotting network, exhaustive sensorial research, and unique partnerships with researchers, flavour houses, and universities. 

Stay up-to-date with the latest consumer trends and insights at tastetomorrow.com

HOW DOES THIS HELP YOUR BUSINESS?

Be always up-to-date with the latest trends in bakery, patisserie and chocolate. On a global and local level. Get a global perspective on the food industry today and predictions where it may be headed tomorrow. Garner fresh insights and market knowledge from anywhere across the globe. Stay connected to your customers and discover new opportunities.

  • Be always up-to-date with the latest trends in bakery, patisserie and chocolate. On a global and local level.
  • Get a global perspective on the food industry today and predictions where it may be headed tomorrow.
  • Garner fresh insights and market knowledge from anywhere across the globe.
  • Stay connected to your customers and discover new opportunities.

You want to be up-to-date with the latest trends and innovations within your field? Request a presentation with the latest insights on the Taste Tomorrow-website.

What's hot in 2026?

The hottest bakery trends for 2026

Discover the top bakery trends for 2026, based on insights from 23,000 consumers worldwide. From protein-packed breads to texture mashups and sourdough's rising appeal, see what’s baking next.

The hottest patisserie trends for 2026

Discover the top 3 patisserie trends for 2026, think zesty flavours, bold textures, and mindful portions. Based on global insights from Taste Tomorrow.

The hottest chocolate trends for 2026

Explore the top chocolate trends for 2026: memorable experience, plant-based options, and rich, decadent fillings. Get global insights from Taste Tomorrow.

Click here to download our hottest trends and viral flavours ebooks!

Taste Tomorrow Form

How does this help your business?

Texture, craftmanship, health, ethics and storytelling are some of the key trends highlighted on our Taste Tomorrow survey.

Creating rustic style bread

Rustic style sprouted rye & onion ciabatta

Rustic style ciabatta bread,  with artisan look and feel, sourdough flavours and waxy texture with juicy softgrains. This recipe allows you create a rustic style bread on an industrial line.

Cheese and Sloe Gin chutney baguette

Cheese and Sloe Gin chutney baguette, with sourdough flavours and a unique hand rolled surprise texture inside.

  • Be always up-to-date with the latest trends in bakery, patisserie and chocolate. On a global and local level.
  • Get a global perspective on the food industry today and predictions where it may be headed tomorrow.
  • Garner fresh insights and market knowledge from anywhere across the globe.
  • Stay connected to your customers and discover new opportunities.
You want to be up-to-date with the latest trends and innovations within your field? Request a presentation with the latest insights on the Taste Tomorrow-website.

Storytelling with chocolate

Costa Rican domes filled with apple cider vinegar ganache

Ethically sourced single origin chocolate with an ACV ganache uses Belcolade Origins Costa Rica 64% Dark Chocolate and apple cider vinegar to add provenance and a healthful twist!

Crunchy, healthy Vietnamese plain chocolate bark      

Ethically sourced single origin chocolate healthy seeded and coconut inclusions uses Belcolade Origins Vietnam 70% Dark Chocolate - provenance and healthy texture!

Adding texture with patisserie

Lemon and blueberry steamed cake doughnut

Luxurious and light steamed doughnut cake, with juicy, creamy Smoobees and a crunchy Real Belgian Chocolate topper. A bite full of texturial delight!

Tropical cake slice

Light sponge, luxurious creamy and crunchy textures with a fresh passionfruit topping to refresh the palate. Plant based - but you wouldn't know it!

Latest Stories

The ceaseless appeal of the layer cake (with the biggest 2026 trends)

Winter 2026 trend predictions: the bakery, pastry & confectionery flavors and concepts to watch

Layer cakes are booming. Discover the biggest layer cake trends for 2026, from pistachio and hazelnut spread cakes to Korean fruit cakes, rainbow cakes and multi-flavored creations.

Winter 2026 trend predictions: the bakery, pastry & confectionery flavours and concepts to watch

Winter 2026 trend predictions: the bakery, pastry & confectionery flavours and concepts to watch

Discover the biggest winter 2026 bakery, pastry and confectionery trends. From trending seasonal flavours, limited editions, giftable concepts and product ideas for successful winter launches.

Almost all consumers love cream filled pastry, cakes and patisserie

Almost all consumers love cream filled pastry, cakes and patisserie

86% of consumers believe cream filling adds to the tastiness of pastry. From cream puffs to maritozzi, explore how texture and indulgence drive consumer demand.

Cool Asian bakeries and patisseries in Paris, Amsterdam & Copenhagen

Cool Asian bakeries and patisseries in Paris, Amsterdam & Copenhagen

These European bakeries specialize in Asian treats: from Japanese shokupan to Korean hotteok and modern fusion patisserie.

Deluxe, refined and higher quality baked goods as premiumisation trend prevails

Deluxe, refined and higher quality baked goods as premiumisation trend prevails

Premium bites are the second fastest growing bakery trend. Discover how it elevates bread and baked goods worldwide.

The latest wave of bakery innovation is inspired by the Philippines

The latest wave of bakery innovation is inspired by the Philippines

Filipino bakery products are booming worldwide. Discover how ube, pandan and traditional flavors are reshaping pastry through croissants, danishes and hybrid creations.