Taste Tomorrow

Making the future of food a reality today

(Health-) conscious consumption, plant-based craftsmanship,... consumer behaviour is constantly evolving. 

That's why over 10 years ago, we developed our own consumer research initiative called Taste Tomorrow. We track local and global consumer behaviours, attitudes and choices, using a combination of interviews and semantic AI technology. This allows us to keep track of the evolution of trends and reveal new ones in bakery, patisserie and chocolate.

 Moreover, all the data we collect is supported by our global trend-spotting network, exhaustive sensorial research, and unique partnerships with researchers, flavour houses, and universities. 

Stay up-to-date with the latest consumer trends and insights at tastetomorrow.com

HOW DOES THIS HELP YOUR BUSINESS?

Be always up-to-date with the latest trends in bakery, patisserie and chocolate. On a global and local level. Get a global perspective on the food industry today and predictions where it may be headed tomorrow. Garner fresh insights and market knowledge from anywhere across the globe. Stay connected to your customers and discover new opportunities.

  • Be always up-to-date with the latest trends in bakery, patisserie and chocolate. On a global and local level.
  • Get a global perspective on the food industry today and predictions where it may be headed tomorrow.
  • Garner fresh insights and market knowledge from anywhere across the globe.
  • Stay connected to your customers and discover new opportunities.

You want to be up-to-date with the latest trends and innovations within your field? Request a presentation with the latest insights on the Taste Tomorrow-website.

What's hot in 2024?

Hottest bakery trends for 2024

The Taste Tomorrow trend forecast for the bakery industry based on a global consumer survey among 20,000 people in 50 countries, as well as cutting-edge AI-powered online data science.

Hottest patisserie trends for 2024

The Taste Tomorrow patisserie industry trend forecast based on insights from a global survey of 20,000 consumers in 50 countries, along with the latest AI-powered online data analysis.

Hottest chocolate trends for 2024

The Taste Tomorrow chocolate industry trend forecast based on insights from a global survey of 20,000 consumers in 50 countries, along with the latest AI-powered online data analysis.

How does this help your business?

Texture, craftmanship, health, ethics and storytelling are some of the key trends highlighted on our Taste Tomorrow survey.

Creating rustic style bread

Rustic style sprouted rye & onion ciabatta

Rustic style ciabatta bread,  with artisan look and feel, sourdough flavours and waxy texture with juicy softgrains. This recipe allows you create a rustic style bread on an industrial line.

Cheese and Sloe Gin chutney baguette

Cheese and Sloe Gin chutney baguette, with sourdough flavours and a unique hand rolled surprise texture inside.

Storytelling with chocolate

Costa Rican domes filled with apple cider vinegar ganache

Ethically sourced single origin chocolate with an ACV ganache uses Belcolade Origins Costa Rica 64% Dark Chocolate and apple cider vinegar to add provenance and a healthful twist!

Crunchy, healthy Vietnamese plain chocolate bark      

Ethically sourced single origin chocolate healthy seeded and coconut inclusions uses Belcolade Origins Vietnam 70% Dark Chocolate - provenance and healthy texture!

Adding texture with patisserie

Lemon and blueberry steamed cake doughnut

Luxurious and light steamed doughnut cake, with juicy, creamy Smoobees and a crunchy Real Belgian Chocolate topper. A bite full of texturial delight!

Tropical cake slice

Light sponge, luxurious creamy and crunchy textures with a fresh passionfruit topping to refresh the palate. Plant based - but you wouldn't know it!

Latest Stories

5 cool examples of the sweet & savory trend in bakery and patisserie

5 cool examples of the sweet & savory trend in bakery and patisserie

Discover the latest sweet and savory flavor innovations in bakery and patisserie. From maple bacon donuts to pickle mochi, explore 5 treats that captivate consumers and go viral.

Regenerative farming is more than the latest food hype

Regenerative farming is more than the latest food hype

68% of people are interested in food products coming from sustainable farming methods. Why is regenerative farming so important to consumers (and our planet)? Find out.

The micro-revolution of precision fermentation can change the entire food industry

Precision fermentation is driving change to our food system

Precision fermentation promises to deliver local, plant-based and sustainable production of proteins and might change the world of food and bakery, forever.

The 4 top summer flavors set to delight consumers in 2024

Discover the top summer flavor trends of 2024

Explore the hottest flavor trends for summer 2024! From floral renaissances to tropical escapades, spicy fusions, and herbal infusions, learn what's captivating taste buds worldwide.

 The rise of fantasy-flavoured foods

Unlocking the magic: The rise of fantasy-flavored foods | Taste Tomorrow

Delve into the trend of fantasy-flavored foods! Discover the appeal of cryptic product names and learn how imaginative names and cosmic concoctions can elevate consumer experiences.

Why you should explore the hot, bold, and vibrant Latin-American flavors

Why you should explore the hot, bold, and vibrant Latin-American flavors

Explore the ultimate guide for food producers, bakers, and culinary creators on embracing the mainstream surge of Latin American flavors.