How to make and pack breads for longer freshness

Worldwide, we see that consumers make fewer visits to shops, spend less time in stores and have a tendency to stock up on certain products. This applies also to bakeries and bakery aisles.

Freshness is a crucial element for consumers. That is why we have gathered some tips and tricks to help you give a longer shelf life to your breads, allowing your customers to continue enjoying great tasting fresh bread:

Tips and tricks for a longer shelf life

  • To give more moist to the crumb of your bread, use a higher oven temperature and a shorter baking time. 
    For breads of 650g, rather than 35 minutes at 220°C or 428 F, opt for 30min at 235° Celsius or 455 F still ensuring a completely baked bread-crumb! 
  • Whatever the type of bread you are baking, the quality of the packaging plays a crucial role in preserving its freshness. 
    If you do not need a crispy crust you can opt for a plastic bag, which can give you 4 to 5 days of shelf life. 
    Otherwise a paper bag is recommended, which will grant you from 3 to 4 days of shelf life. 
  • Slice and pack the breads when they have a core temperature of 35° Celsius or 95 F, no warmer to avoid condensation-moisture in the bag, not much colder to avoid excess of moisture loss during cooling.
  • Change your regular bread improver to a Soft'r improver
    This will extend the shelf life of your bread and will not require any changes to the mixing, scaling and shaping of your dough.
  • Limit handling of your breads in store. As consumers like to see what they are buying, fill a rack with packed breads and show the unpacked breads at the top, as you can see on the picture.  
    This will increase your customers’ trust and reassure them amid covid-19. 


If you need additional assistance in order to bring more freshness to your products, please contact your local Puratos representative.

More about how Puratos is facing covid-19

As goes for everyone, at Puratos, the health emergency caused by Coronavirus is having a significant impact on our work and our daily lives.
We would like to inform you that, in full compliance with local authority guidelines around the world, Puratos has taken all the internal measures necessary to strengthen the health and safety of our employees and business partners, as well as to continue to ensure the production and supply of our products to all our customers.

We are issuing some articles to help guide you through these challenging times: 

More articles are available on our website.