Utterly fruity

Utterly Fruity is a unique collection of real fruit and vegetable pieces, specially formulated to overcome moisture migration issues in bakery and patisserie products. The delicious range allows for the inclusion of fruits and vegetables in baked goods, without compromising on product texture, flavour, or shelf-life.  

Made from high-quality ingredients which maintain their fresh fruit integrity in harsh mixing and at high temperatures, they’re easy to use and versatile. In addition, they never freeze, making them the perfect pairing for everything from bagels to muffins to ice cream.

Created and produced by Fourayes, the nation’s number one fruit grower and processor, we’re excited to bring these innovative and transformative products to our customers.

Our Taste Tomorrow consumer research recently revealed over a third of UK consumers now look for the inclusion of ‘power ingredients’, such as fresh fruit, in their food and almost half (44%) wish to buy products that contain locally-sourced ingredients.  The study also highlights that taste and texture still reign supreme, with a clear unwillingness from consumers to compromise on these fundamental elements. 

Utterly Fruity is available in four varieties: Bramley Apple, Cranberry, Carrot and Beetroot.