Solutions to accelerate the sales of your packed baked goods

Following the Covid-19 pandemic, consumers have been stockpiling shelf-stable food. As a result, longer shelf life bakery goods soared. At the same time, consumers worried about the safety of their food. This fear led to an increase of packed food consumption.

Packed baked goods ... a trend that's here to stay?

Based on the latest survey insights, it looks like this trends towards more freshness and a longer shelf life will not fade with the crisis.

How can you deal with these changing consumer expectations as an industrial manufacturer of bakery or patisserie items? Puratos identified some key elements that can help you:

  1. Extend the shelf life of your products
  2. Improve the quality (texture, taste, cleaner label) of your packed products
  3. Differentiate your packed product offering in a highly competitive market

Free webinars to provide you more in-depth knowledge

In a series of global webinars, we address these challenges and offer you a range of choices and solutions.

Each webinar starts with an overview of market trends and consumer insights with examples from around the world. In a second part, our R&D specialists will deep-dive into the technical challenges and share with you practical solutions, including process and ingredient advice.  The total duration of each webinar is around 1h30 with ample time for Q&A.  All webinars are in English. 

If you would like to participate to one of these webinars, we invite you to contact your local Puratos sales representative. They can also inform you if similar webinars are organized in your local language.

We hope to hear you soon at one of our Webinars!

Contact us for more information.


Soft’r improvers give packaged breads a truly fantastic texture all the way to the end of their shelf life.


Intens modular ingredients are a range of improvers specifically designed for different bread applications to improve a range of individual functionalities


Sapore constitutes a wide range of sourdoughs that offer a natural, traditional and differentiating taste and structure to finished baked products.


Ready-to-use sprouts, wholegrains and seeds infused with sourdough


Recognised by many leading equipment manufacturers as the most reliable cream filling, Cremfil offers outstanding stability during pumping, baking and freezing.


A range of premium cake mixes, perfect for innovating with tastes and textures.


Vivafil is a range of fruit fillings that fills the gaps in your finished applications, staying right where you want it, regardless of production process.



Acti range has a proven positive effect on the different parameters of cake freshness including softness, moistness, cohesiveness and resiliency.

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