Taste remains the most important factor when buying pastry & cakes and chocolate, consumers agree that texture is an integral part of taste.
Taste is the main driver for line extensions and category crossovers with many launches sticking to classic flavours - chocolate remains the number 1 flavour however consumers are always looking for something 'new'.
Re-inventing traditional products, maybe with a new or premium twist is a great way to enhance consumer eating experience and texture is the ideal way to implement new flavours and ideas.
Texture is more important than taste, it is special and looks so good.
Taste Tomorrow respondant 2018
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