The way food is produced impacts both people’s health and our planet. That’s why, since the very beginning, Health & Well-Being has been at the heart of Puratos’ research and development activities. We aim to provide the most nutritionally wholesome products possible, without compromising on taste, texture, quality, or safety.
With science on our side, we continuously improve our product range, to be better and healthier. We increase the presence of power ingredients, like fruit, fibre, and wholegrains, in our products. We also strive to cut down the presence of ingredients, like salt, certain fats, and sugars.
In addition, Puratos’ proprietary research program Taste Tomorrow enables us to have in-depth insights into global and local consumer behaviours, attitudes, and choices. With that in mind, we offer the right product range to cover consumer needs for transparency or plant-based alternatives.
Discover the complete Health & Well-Being range.
Clear and transparent information.
Improved nutritional profiles by reducing sugar, fat and salt and increasing fiber, protein and fruit.
Enabling diverse food choices including plant-based and flexitarian options.
Bringing gut-friendly ingredients to daily nutrition.
Adressing the dietary needs of diverse groups.
Let's create a healthier future together!
Health & Well-Being has always been a priority at Puratos. Already back in the 1920s, we created Pura-Malté, a bread mix with toasted wheat germ, malt, and bran. Healthy, tasty, and easily digestible, Pura-Malté was a breakthrough in the market.
Fibre and grains & seeds have a key role to play in consumers’ new normal. Discover how their perception around fibre has evolved and how you can help them increase their daily fibre intake.
With consumers worldwide getting more conscious about their health, bakers have an amazing opportunity to leverage this trend. To get you started, here are 7 tips to help you ride on the Health & Well-Being wave and grow the sales of your bakery.
Wholegrain is a real sales booster on the ingredients list of your bread products. But what exactly is wholegrain? And how do you create the perfect wholegrain bakery item?
Veganism is a lifestyle, a way of living for people who want to exclude all forms of exploitation of animals for food, clothing and any other purpose.
We increase the quantity of grains & seeds in our products. Additionally, we promote the use of wholegrain versions to stimulate the consumption of bakery products containing high levels of grains, wholegrains and seeds. This helps consumers around the world to reach their recommended daily intake of fiber.
Puratos helps to lower sugar consumption through its complete range of sugar reduced patisserie & chocolate products. Additionally, we rework existing recipes with the aim to reduce sugar content. Any sugar removal, reduction and/or replacement action should not compromise neither products taste, nor texture.
We increase, whenever possible, the fruit content in the fillings or the fruit filling content in the final application.
We aim to remove or reduce fats, especially of low nutritional quality, or to replace them with fats of good nutritional quality. We also focus on removing trans fatty acids and replacing them with healthier fat sources.
We offer solutions to reduce the quantity of salt in baked goods to help consumers abide to the 5g of salt/day as part of the World Health Organization recommendation.
More and more consumers want to reduce ingredients perceived as undesired such as additives, artificial colours and flavours. Puratos offers clean and cleaner label alternatives allowing for a shorter, clearer and cleaner ingredient list of the finished products.
Whenever requested, we contribute to a better planet by offering plant-based alternatives with taste, texture and functionality as close as possible to the traditional counterpart.
The link between gut health and overall health is well established in the mind of consumers: a healthy gut positively influences both physical & mental health. The bakery products in Puratos’ Happy Gut range all contain gut health promoting compounds, such as specific types of fibres, which can support consumers’ gut health status.
To answer the increasing demand for more natural products, Puratos provides, whenever possible, an organic alternative without compromising on taste, texture and overall functionality.