UPHOLDING THE JOY OF FOOD!  

Our HFSS formulation experts are here to help.

New legislation starting in October 2022 means products that are classfied as HFSS will be restricted in terms of promotion, advertising and placement instore. For more detail visit the ASA website

At Puratos we have solutions and experts to help take the pain out of your reformulation whilst maintaining great taste and texture of your products.

What is an HFSS product?

HFSS refers to food and drink products that are high in (saturated) fat, salt or sugar according to the Department of Health’s Nutrient Profiling Model.

Foods that score 4 or more, and drinks 1 or more, are classed as HFSS.

The aim of  HFSS legislation is to targeting childhood obesity by educating adults to make more informed healthier decisions when purchasing their children's foods.

 

"Creating healthy solutions is in our DNA"

Our experts are here for you

The new guidelines bring many challenges for manufacturers 

  • Reformulation of products in a short time frame
  • Assessing the impact of the legislation
  • Advertising restrictions that reduce brand visibility
  •  Consumer acceptance of reformulated products - taste and texture are key

Our team of experts are trained in reducing salt, sugar, fat and boosting nutritionals with healthy ingredients and they are here to help.

We have off-the-shelf solutions that can help our customers achieve their HFSS score and can offer one to one support in reformulating bespoke recipes.

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Reformulation- Shoppers are increasingly open to reformulation; 81% agreed ‘I’m happy if recipes of products are changed to make them healthier, provided they’re still as tasty’ (up from 79% in October 2019)* IGD

Looking for solutions for a specific area? Click on the links below

Sugar reduction

Sugar reduction

From reduced sugar mixes to natural sugar replacers we have many options to reduce sugar.

Fat reduction

Fat reduction

Improve your nutritionals and enhance texture with Puratos fat reducing solutions

Salt reduction

Salt reduction

Enhance the flavour of baked goods with the Puratos Sapore sourdough range

Added nutrition

Added nutrition

Whether it is water based fillings, seeds and grains or added fibre we have additions that can help boost your HFSS score.

Cost reduction

Cost reduction

We have solutions to reduce cost and to keep costs down by removing expensive ingredients such as eggs and oils

Fun inclusions

Fun inclusions

Products need to still be fun and taste good, SMOOBEES can help with your HFSS score

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