New legislation in force from October 2022 means products that are classfied as HFSS will be restricted in terms of promotion, advertising and placement instore. For more detail visit the ASA website
At Puratos we have solutions and experts to help take the pain out of your reformulation whilst maintaining great taste and texture of your products.
HFSS refers to food and drink products that are high in (saturated) fat, salt or sugar according to the Department of Health’s Nutrient Profiling Model.
Foods that score 4 or more, and drinks 1 or more, are classed as HFSS.
The aim of HFSS legislation is to targeting childhood obesity by educating adults to make more informed healthier decisions when purchasing their children's foods.
The guidelines bring many challenges for manufacturers
Our team of experts are trained in reducing salt, sugar, fat and boosting nutritionals with healthy ingredients and they are here to help.
We have off-the-shelf solutions that can help our customers achieve their HFSS score and can offer one to one support in reformulating bespoke recipes.
From reduced sugar fillings and patisserie or cake mixes to enzyme-based natural sugar replacers we have many options to assist sugar reduction.
Improve your nutritionals and enhance texture with Puratos fat reduction solutions
Enhance the flavour of baked goods with the Puratos Sapore sourdough range
Whether it is water based fillings, wholegrains and seeds or added fibre, we have additions that can help boost your HFSS score
We have solutions to reduce cost and to keep costs down by removing expensive ingredients such as eggs and fats
Products need to still be fun and taste good, SMOOBEES can help with your HFSS score